Bodyform/Libresse: There Will be Blood. And Vulvas.

Bodyform/Libresse, a brand of feminine hygiene products, campaigned in the UK to normalise discussions of periods, and women's bodies and establish itself as a vocal women's empowerment brand.

Campaign details

Brand: Bodyform/Libresse Client: Essity Agency: AMV BBDO

Summary

This is the story of what happens when you decide to break toxic taboos related to your category when everyone has been too scared or oblivious to even touch on the

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