Blueair: The Indoor-Pollution Alert System

Anupama Basu

Unilever created a digital mobile-first campaign based around an indoor Pollution Alert System to launch its air purifier brand, Blueair in the New Delhi market in India.

Campaign details

Brand: Blueair Brand owner: Hindustan Unilever Agency: Mindshare India Market: India Industries: Home appliances Media channels: Mobile & apps Budget: Up to 500k

Executive summary

Air pollution is a leading health risk factor and is attributed to 9%

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