Black & Abroad: Go back to Africa

Travel and lifestyle company Black & Abroad created a provocative online campaign using the phrase 'Go back to Africa' to change perceptions among Black travellers in Canada and bolster the brand's position as a Black Travel Movement leader.

Campaign details

Brand: Black & Abroad Brand owner: Black & Abroad Entrant company: FCB/SIX, Toronto Media: Initiative, Toronto PR: Glossy, Toronto Market: United States Sector: Travel agents, tour operators Media channels: Content marketing, Online video, Programmatic display, Search marketing, Social media, Websites & microsites Up to 500k

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