Big data conundrum: Taking steps to overcome consumer privacy and security issues

This article discusses concerns about data privacy in the US and the merits of self-regulation versus state legislation.

Big data conundrum: Taking steps to overcome consumer privacy and security issues

Daniel L Jaffe ANA

The business community faces a serious challenge: How do we maintain and foster the tremendous growth of the Internet, social media, and other informati

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands