Better Homes and Gardeners

Nearly half of all consumers say they either garden, or work in the yard, in their spare time for fun and enjoyment.

Better Homes and Gardeners

Spring has not sprung as much as it has arrived tentatively. Nonetheless, April is National Garden Monthin the United States. The state of their lawns and what will be coming up soon in those currently barren pots is of conce While traditional gardening may evoke images of grandmothers with trowels, today's consumers are proving that gardening is far more than a sedentary pastime for retirees. This week's MONITOR Minute examines the opportunity for marketers to address green-thumbed consumers of all ages.

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

Learn more Get a demo

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands