Better Health Mexico: A programme aiming to address the drivers of obesity

2CV, a global research agency, launched a campaign in Mexico to reduce obesity rates in two municipalities in Jalisco, both of which suffer from economic deprivation.

Summary

Changing behaviour is difficult. This is never more obvious than in the health domain, where everything from our physical to our socio-cultural environment seems designed to facilitate unhealthy habits.

Obesity is a big issue in the UK, but it is even bigger and arguably more complicated in Mexico.