What we know about virtual and augmented reality

This article sets out key insights about the use of virtual reality within the advertising industry, arguing that the complete brand experience it can offer users will make it increasingly important in an ever more distracting world.

As the advertising marketplace becomes more cluttered and young consumers opt out of receiving marketing messages, brand experiences are increasingly important. Virtual reality (VR) fully engages users in a digital word, without the distraction of competing...

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