What we know about viewability

Provides guidance, best practice, and reading on viewability - a pressing issue in digital advertising, as agencies are demanding 100% viewability with new verification techniques; improvements can drive a significant ROI improvement.

According to several reports, 40% of all online adverts are not actually viewable. Advertisers have been leading the charge for this to be remedied and for common, independently verified standards. At the same time there is dissatisfaction with

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