What we know about using music in advertising

Provides marketers with information and guidance about the most effective approaches to using music in advertising.

Music is effective as a creative strategy and branding asset in advertising but is currently underutilised. Music can also be a source of brand content both as brand communication that goes beyond the bounds of traditional advertising and as a partne

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands