What we know about US millennials

Examines behaviours of US millennials, the first digital-native generation, and explains how marketers can best connect with them as a generation that are characterised by diversity and focus on living life to the full in the here and now.

US millennials are at the forefront of digital technological change but are also characterized by ethnic diversity, optimism in the face of economic challenges and a focus on living life to the full in the here and now. Despite their reputation as the...