What we know about point of purchase and in-store marketing

Explores how best to approach in-store marketing and explains how the best of in-store activation needs to benefit categories overall not just one brand, and deliver gains for shoppers, brands and retailers alike.

Point of purchase and in-store are just two touchpoints where brands and retailers can engage with shoppers. At their disposal are a raft of old and new technologies but these will only be effective if they are used to solve a real consumer need. As

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