What we know about podcasts in marketing

Explores how the increasing popularity of podcasts is presenting new opportunities for advertisers, including a chance to access hard-to-reach audio audiences that are highly engaged, and explains how brands must clearly indicate their presence to avoid overstepping editorial boundaries.

Podcasts are becoming increasingly popular, and in turn are presenting new opportunities for advertisers, including a chance to access hard-to-reach audio audiences that are highly engaged, and looking for informative experiences that expand their kn