What we know about online video audiences

Explores the current reading and thinking on the topic of online video audiences, which are increasingly shifting to mobile - here, brand messaging is largely unwelcome, necessitating exceptional creative and controllable ads.

Already growing online video audiences have been further boosted during the COVID-19 pandemic. Smartphones and connected TVs are increasingly the devices of choice for online video viewing – as the smartphone experience improves, and as TV and o

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