What we know about marketing to Generation X

Generation X is often overlooked by advertisers, however brands must reflect the independent spirit of this demographic in order to engage them, as many Generation X-ers do not recognise their depiction in contemporary advertising.

Squeezed between the larger baby boomer and millennial generations, Generation X is often overlooked by marketers. While they may not have the most disposable income, they have considerable purchasing power driven by often having dependent parents an

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