What we know about marketing on Weibo

This article explores the reading and thinking surrounding Sina Weibo, a popular Chinese micro-blogging platform allowing users to post, share and explore Chinese-language content, but which also finds itself under pressure to censor unfavourable content by China's government.

Sina Weibo was launched in 2009 by telecommunications company Sina, after the Chinese government banned Western social media networks including Twitter and Facebook from operating in the country. Since 2016, users have been able to post messages of up...