What we know about marketing on TikTok

Explores the latest best practice guidance around using TikTok, a mobile video app, as a platform for marketing communications.

TikTok, or Douyin as it is known in China, is a fast-growing mobile video app with a global userbase among teen and young adult audiences. Brands are beginning to use TikTok to engage users through native video content, particularly in the form of participatory...