What we know about marketing on Facebook

Explores the current reading on the topic of marketing on Meta-owned Facebook – the best used social network in the world, reaching nearly three billion users every month.

Facebook reaches over 1.9 billion users every single day. This large-scale reach combined with a wealth of rich user data provides a good opportunity for advertisers to communicate directly with their target audience.

Facebook continues to offer advertisers new ways to engage with consumers, for example through advances in its video offerings, and with chatbots and augmented reality on Facebook Messenger. It advises marketers to shift focus from "shiny m