What we know about direct-to-consumer brands

Explains how Direct-to-Consumer (DTC) brands place customer relationships at the heart of their business strategies and often position themselves as challengers who seek to disrupt their category by providing a unique online offering with high levels of innovation.

Direct-to-consumer (DTC) brands use a sector-specific retail approach and build their brands using digital channels. DTC brands often position themselves as challengers who seek to disrupt their category by providing a unique online offering with hig

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