It is now far easier for businesses to engage and interact with their customers, and accordingly many businesses reach out to their customers for ideas generation and co-creation. With roots in consumer participation, collaboration and co-creation ar
What we know about collaboration and co-creation
Summarises the insights from a series of key papers addressing collaboration and co-creation, the practice of developing brand insights and other intellectual property through collaboration with external consumers, which can deepen the understanding and future potential of products.
