What we know about cinema advertising

The latest research on advertising in cinemas shows that movies are seeing a resurgence in popularity among young and senior audiences alike – and that cinemas are a positive environment in which people are more emotionally engaged, and receptive to advertising.

COVID-19 impacted cinema more than any other media channel, with theatres closed as a result of government social distancing policies. However, in the years prior to the pandemic, cinema had gained strength and clarity in its role. As such, as the...