What we know about brand loyalty

This article explores the current reading and thinking on the subject of Brand Loyalty, a topic spanning behaviour and attitude.

One school of thought is that brands should focus on penetration not loyalty, while others believe it is equally important  and recommend great brand building, positive brand experiences and strong consumer-brand relationships to build and retain it. A strong online presence, the right digital data, customer lifetime value (CLV) modelling and a well-crafted loyalty

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands