One school of thought is that brands should focus on penetration not loyalty, while others believe it is equally important – and recommend great brand building, positive brand experiences and strong consumer-brand relationships to build and retain it. A strong online presence, the right digital data, customer lifetime value (CLV) modelling and a well-crafted loyalty
What we know about brand loyalty
This article explores the current reading and thinking on the subject of Brand Loyalty, a topic spanning behaviour and attitude.
