What we know about behavioural economics

This article provides marketers with information and guidance about using behavioural economics (BE) to inform marketing strategies.

Behavioural Economics can provide valuable insights for marketers and explains patterns of customer behaviour. It helps brands to react to consumers' emotional demands and can rationalise seemingly incongruous actions.

Definition

Behavioural economics describes the subconscious drivers of consumer purchase and intent which often contradict conventional economic principles.

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