What marketers need to know about mobile in-app video advertising in India

AnyMind Group’s Vaibhav Odhekar provides an overview and guide to in-app advertising in India.
Market outlook

India is one of the biggest, and still growing markets for mobile usage and connectivity. According to data from HootSuite and We Are Social, the start of 2020 saw a 23% year-on-year increase in internet connectivity, pegging internet users at 4.54 billion people, with 51% of the internet population accessing the internet through smartphones.