Understanding Radio Audiences

This article summarises how to best use radio as an advertising channel. Around US$36 billion will be spent on radio advertising in 2014 - about 6.7% of major media adspend globally.

Understanding Radio Audiences

Andrew Green Ipsos MediaCT

EXECUTIVE SUMMARYESSENTIALSWHERE TO STARTFUTURE DEVELOPMENTSCONCLUSION & CHECKLISTFURTHER READINGREFERENCES

EXECUTIVE SUMMARY

According to ZenithOptimedia's April 2014 advertising expenditure forecasts,...

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