The WARC Guide to rethinking B2B marketing Provides new thinking and best practice on rethinking B2B marketing. Brand models, architecture Brand partnerships Brand purpose Account based marketing Marketing to B2B audiences Marketing to youth Shopper research & insight Emotion E-commerce & mobile retail Brand growth Long-term vs short-term effectiveness Managing across markets Content marketing Event marketing Online video effectiveness Podcasts, streaming & on demand WeChat TV & Connected TV effectiveness Greater China Channel planning, media mix selection Reach and frequency, recency
