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The WARC Guide to e-commerce and the future of effectiveness

A summary of new thinking and best practice on e-commerce and the future of effectiveness, from the WARC Guide.
  • Brand equity & strength
  • Purchase behaviour
  • Shopper research & insight
  • Data management
  • Digital transformation
  • Direct to consumer
  • E-commerce & mobile retail
  • Omnichannel retail
  • Long-term vs short-term effectiveness
  • Brand management
  • Customer experience
  • Crisis management
  • Pricing strategy
  • Marketing budgets
  • Packaging
  • Livestreaming
  • Social media planning & buying
  • Global
  • Greater China
  • Behavioural economics
  • Brand trust
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