The WARC Guide to e-commerce and the future of effectiveness A summary of new thinking and best practice on e-commerce and the future of effectiveness, from the WARC Guide. Brand equity & strength Purchase behaviour Shopper research & insight Data management Digital transformation Direct to consumer E-commerce & mobile retail Omnichannel retail Long-term vs short-term effectiveness Brand management Customer experience Crisis management Pricing strategy Marketing budgets Packaging Livestreaming Social media planning & buying Global Greater China Behavioural economics Brand trust
