The experience renaissance: How experience will drive growth for APAC organisations

Accenture Interactive's Flaviano Faleiro says companies are moving from conventional customer experience (CX) philosophy towards a more holistic customer-centric strategy called the “business of experience” (BX) – an approach centred on delivering exceptional experiences that respond to customers' frequently changing needs .

Everywhere we look, the world is changing. How and what we buy, how and where we work – even how we perceive and interact with the world and one another is in constant flux. As the tides of the world shift, so too do the tides of the way we conduct