Reframing OOH strategy in Southeast Asia for a post-COVID world

Moving Walls offers advice on how brands can use data to improve the effectiveness of outdoor campaigns.

Definitions

  • Out of Home (OOH): Advertising that reaches consumers while they are outside their homes.
  • Digital Out of Home (DOOH): Advertising in a digital display format that reaches the consumers while they are outside their homes.
  • Conditional Movement Control Order (CMCO): Relaxation of regulations regarding the Movement Control Order in Malaysia, with its main goal being to reopen the national economy in a controlled manner.