Media Transformation: How to take a new approach to media, fit for the digital age

Defines what media transformation is, provides ways that marketers can implement it and how agencies also need to change in terms of the service they are providing.

Jump to: Definitions | Where to start | Essentials | Checklist | Case studies | Further reading

Media is the largest line on many marketing budgets, yet for too long, too many brands have been content to simply outsource much of the media decision-making to external agencies.

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