In this metaverse or the next

The metaverse is at the peak of its hype right now, however it has been developing and growing as a concept for decades.

Not another “Welcome to the Metaverse” Piece…

There is a lot out there trying to explain what the Metaverse is, why it’s interesting (or why it’s not) and what brands should think or do about it.

This piece will attempt to summarise and add to the discussion in a balanced way. In short, the metaverse is not a new concept, but it is an interesting one that combines quite a few existing and emerging trends and behaviours. Brands can meaningfull