How ETL enables marketers to combine multiple data sources to form a single view for decision making

ETL (Extract, Transform, Load) allows marketers to combine multiple data sources and contributes to increased data hygiene, which is essential for effective marketing.

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The increased automation of ETL (Extract, Transform, Load) is a goal that, while not yet achieved, can significantly reduce friction in data exchange, analytics and optimization. ETL enables marketers to extract data from multiple sources and combine

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