How to use behavioural science to build new habits

This article explains the lessons from behavioural science about the formation of habits and lists six strategies that marketers can employ to build, maintain and disrupt consumer habits.

Jump to: Definitions | Where to start | Essentials | Checklist | Case studies | Further reading

This article looks at how best to leverage the latest scientific understanding around habitual behaviours in order that as marketers we can be more effective in building, maintaining and disrupting consumer habits.

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