How to understand and leverage mobile programmatic

Mobile programmatic – the automated version of trading digital ad space in the mobile environment – enables data-driven and efficient targeting, but marketers must be aware of key challenges to master the technology.

Jump to: Definition | Where to start | Essentials | Checklist | Further reading

Just like desktop display, mobile programmatic offers an alternative to traditional practices involving time-consuming manual processes: enabling buyers and sellers to use technology that instantly transacts deals across apps and the mobile web.

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