How to stay at the forefront of SEO trends

A best practice guide to improving a brand’s organic search strategy, including technical improvements and on-page and off-page activities.

What is organic search?

Organic search refers to unpaid search results, for which results are returned based on relevancy to search queries made by users and ranked based on a number of different factors determined by search engines.

According to research by, organic search traffic to website compared with other channels has risen from 51% to 53% in the last five years, which indicates it is more important than ever to have a solid organic search strategy.

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