How to run an effective rich media campaign

This paper explores the key points for the running of a successful rich media campaign and provides examples of case studies that have succeeded in creating compelling rich media content.

Jump to: Where to start | Essentials | Common metrics | Checklist | Case studies

Where to start

Set up your creative and marketing goals

As with embarking on any new campaign, you've got to start your rich media campaign right—and that means fully understanding your creative and marketing goals. It's important that all stakeholders—media agency, creative agency and adverti

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