How to plan an effective radio campaign

This article explores how to formulate an effective advertising strategy on radio, a medium with a historical link to both public broadcasting and branding, and one of the most widely used.

How to plan an effective radio campaign

Tony Regan Brand Performance

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Radio is well placed to exploit its authority, its access to talent and its capability in originating content across a variety of music genres and speech formats – to deliver premium branded content for the digital age.