How to maximize the return on investment from digital marketing

This article explains how marketers can maximize the return on investment in digital marketing, a platform predicted to overtake TV in adspend in 2016.

How to maximize the return on investment from digital marketing

Gian Fulgoni comScore

Jump to:Introduction | Where to start | Essentials | Checklist | Case studies | Further reading

Introduction

The lure of the internet has attracted marketers for some time now. In...