How to market to rural consumers in India

This article explains key steps marketers need to take to market effectively to rural consumers in India – a population of 840 million that is expected to grow.

Jump to: Definition | Where to start | Essentials | Checklist | Case studies | Further reading

India’s rural population outnumbers city dwellers two to one. The current Indian government has a desire to connect rural India with urban, and has set some ambitious targets: achieve 100% rural electrification by 2019; increase rural tele-dens

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