How to market effectively to LGBT audiences

This article explains the factors and considerations for marketers when speaking to an LGBT audience in the United States, including facts and figures around the community and why brands should pay attention.

How to market effectively to LGBT audiences

Jenn T Grace

Jump to: Speed Read | Definitions | Where to Start | Essentials | Checklist | Case studies | Further reading

Speed Read

The LGBT community has been marketed to since the early 1990s. However, it is over the last decade that corporations have really begun to look at this community as the large demographic that it is.

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