This article seeks to establish best practices for marketing to children, both causes of parental spending and consumers in their own right - an attractive audience for marketers, they exert influence far beyond toys, to supermarket shops, family holidays, and even the car.
How to market effectively to children
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Children are powerful consumers, consuming in their own right and, as any parent will know, they account for a huge amount of parental spending power. The UK, Australia, Japan, Germany and Hong Kong are the five highest spending nations in terms of p