How to market effectively to Centennials

This article provides marketers with guidance on how to engage Centennials, young people aged between 0 and 19, who already occupy one third of the global population and who have decidedly different attitudes than their predecessors, Millennials.

How to market effectively to Centennials

Mark Inskip

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A growing blindspot in the marketing landscape is the continued association of Millennials with the youth lifestyle....