How to make short-form video resonate

With short-form video advertising becoming more popular, marketers need to better understand how to make shorter formats engaging.

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Where to start: Short form video – and ads – are booming

When it comes to video, less really can be more for marketers. With viewer attention at an all-time low, and the rising popularity of both short-form video platforms and mobile, the appetite for short-form, mobile-friendly ads has never been bigger.

Objective: Mobile television network GiffGaff was looking to get consumers to swipe up to continue a narrative in its Snapchat story. Objective: To build awareness of Lynx Body Wash.

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