How to launch a new brand

This article explores the role that communications play in launching new brands, including how to ensure a new brand gets noticed and how to break through consumer indifference and capture their attention.

Jump to:Definitions | Where to start | Essentials | Creative strategies | Media strategies | Checklist | Further reading

The overall question of 'how to launch new products and brands' is a broad one. These best practices are drawn from the author's 28 years at BBH...

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