How to launch a new brand

Nick Kendall

This article explores the role that communications play in launching new brands, including how to ensure a new brand gets noticed and how to break through consumer indifference and capture their attention.

Jump to: Definitions | Where to start | Essentials | Creative strategies | Media strategies | Checklist | Further reading

The overall question of 'how to launch new products and brands' is a broad one. These best practices are drawn from the author's 28 years at B, the beer brand, , the ice-cream brand, and , all of which are discussed below. More recently, the author's work at The Garage Soho, dealing with hundreds of start-up launch plans has married traditional learnings with the launch needs of 21st Century brands.

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

Learn more Get a demo

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands