This article outlines the steps brands should follow to develop a successful in-house agency, taking as an example the BBC's in-house creative agency, which was set up to co-create compelling creative work to maximise the BBC's relationship with its audiences.
Where to start |
Lessons learned |
Where to start
This paper provides an overview of the lessons learnt from the launch of the BBC's in-house creative agency, BBC Creative. It outlines the factors involved in the decision-making process and considerations for the design, planning and launch. Althoug