How to develop an effective data-driven marketing strategy

Lewis Taffs

Outlines the various steps to take that will enable companies to develop and implement a successful data-driven marketing programme.

Jump to: Definitions | Where to start | Essentials | Checklist | Case studies | Further reading | Additional sources

The proliferation of technology and the sheer abundance of consumer data has caused significant shifts in the marketing landscape. If the future of

Essentially, an effective personalisation strategy should:

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