How to deliver effective innovation: Four models for success

Innovation – the practice of identifying and implementing new products, services and business models – falls into four broad approaches that can help deliver the transformative growth that so many organisations seek.

Jump to: Definition | Where to start | Essentials | Checklist | Case studies | Further reading

Innovation has never been a straightforward marketing science. Tales of creative genius, elusive insights and guarded ideation tactics help to maintain its sense of serendipity. In addition, today’s marketing leaders are facing an increasingly

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