How to build an effective Data Management Platform (DMP)

Michael Plimsoll

This article provides a best practice guide to setting up and getting the best from a Data Management Platform (DMP), which allows businesses to collect, integrate, manage, segment and activate large volumes of customer data across marketing channels.

Jump to: Definition | Where to start | Essentials | Checklist | Case study | Further reading

The explosion of data seen across all industries means that organisations now have more data on their customers than ever before. This data comes from both traditional data sources (e.g. CRM, call centres, print, web) and new ones (e.g. mobile, conne

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