How to build an effective Data Management Platform (DMP)

Michael Plimsoll

This article provides a best practice guide to setting up and getting the best from a Data Management Platform (DMP), which allows businesses to collect, integrate, manage, segment and activate large volumes of customer data across marketing channels.

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The explosion of data seen across all industries means that organisations now have more data on their customers than ever before. This data comes from both traditional data...

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