How national chains can significantly improve ad performance through hyperlocal campaign optimizations

Jay Friedman

Examines how hyperlocal campaign optimizations, with fine-tuned attention to potential buyers that move away from assumptions, can result in campaign effectiveness and efficiency.

As marketers look ahead in 2021, balancing and determining which changes are permanent and which are likely to revert “back to normal” is a tall task in and of itself. Multi-location marketers – national or regional brands with hundreds or thousands

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