As marketers look ahead in 2021, balancing and determining which changes are permanent and which are likely to revert “back to normal” is a tall task in and of itself. Multi-location marketers – national or regional brands with hundreds or thousands
How national chains can significantly improve ad performance through hyperlocal campaign optimizations
Examines how hyperlocal campaign optimizations, with fine-tuned attention to potential buyers that move away from assumptions, can result in campaign effectiveness and efficiency.
